All Rights Reserved.
Oliver Gadoury © 2025
Mar 2024
Tulum, Mexico
Hostal LUM
Merchandise Design
Hostal LUM's tropical surroundings inspired me to create these whimsical T-shirt graphics, depicting a pink jaguar lounging beneath a palm. The goal with the graphic was to be playful while maintaining a degree of sophistication and elegance. Despite not being pink in the wild, Tulum is renowned for its population of these majestic jungle cats. Little did I know before starting this project that during the construction of the new Tulum airport, there were multiple reports of jaguars attacking and, in some cases, eating construction workers.
Services
Graphic Design, Illustration
[01] Working off a couple variations of the same jaguar motif, I put together 10 concepts to compare. Concept 10 was our winner.
[02] Getting these printed in Mexico City was an adventure. I spent a morning racing around Colonia Algarín, Mexico City’s t shirt and printing district, gathering supplies and contracting a printer to screenprint the shirts.
[03] The results were exceptional with the quality and colours coming out just as we’d hoped.
[04] Pairing with the big back graphic, the t-shirts feature a smaller front breast graphic.
[05] And inverting the black in the graphic but keeping the pink of the jaguar, I altered the graphic slightly to accommodate printing on black t-shirts.
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[08] The folks over at LUM were really happy with the jaguar graphic so we decided to apply the graphic to some sticker designs too.